3rd Place Winner – Wave #17
Popinato is a baby clothing brand. The client wanted a hippopotamus as a mascot for his brand, as Popinato was what his little daughter called the hippopotamus.
I created a very giggly and cute hippopotamus, and accompanied him with a bird always perched on his nose. This version of the logo is submerged in water, but I developed a responsive logo that adapts to different sizes, in its different versions the hippotamus appears in full body.
A monoline style was chosen to facilitate its use in embroidery.