5th Place Winner – Wave #20

Description
I designed this logo for Libra, an Italian startup, a team of professionals who provide physiotherapy, osteopathy, kinesiology, and fitness treatments.

Libra’s mission is: We help people free themselves from limits and stiffness. We do this because we want our patients to be able to move with lightness and ease, writing their own story of health and well-being. A story where the body is truly free to express itself and maybe even, who knows… to fly (in italian – librare).

I designed a symbolic logo featuring a stylized hummingbird for several reasons:

1) Verbal Assonance: The name “Libra” has a verbal assonance with the Italian word for hummingbird, “Colibrì.”

2) The Concept of Flying: The hummingbird embodies the very concept of flying. In Italian, a synonym for “volare” (to fly) is “librare.”

3) Symbolism: The hummingbird represents lightness, movement, skill, and journey. In many cultures, hummingbirds symbolize positivity, lightness, and the ability to overcome difficulties, such as physical pain. And all of this is aligned with the brand mission.

4) Memorability of simples shapes: From a technical and compositional standpoint, the logo is simple and intuitive to make it easily memorable. Within the intersection of the wing, head, and body, you can glimpse the letter “L,” the initial of “Libra.” Thanks to its simple geometric forms, the visual identity will come to life from these shapes, creating continuity and visual consistency across all brand assets.