2nd Place Winner – Wave #20

Description
Nature Works a company that focus on regenerative agriculture projects, creating habitats, increasing bio abundance, re wilding, mapping, bridge woodlands and fields, for estates across the UK.

The client wanted a bold and confident and distinctive logo to represent their approach and personality. I created the concept ‘The Journey to regeneration’ to represent how closely Nature Works work with their clients, real advice, wild results. The logo symbol its constructed of a monogram of an N and W, the N starts the journey and forms a connected pathway an abstract flower W shape, it symbolises the flourishing biodiversity that Nature Works brings to their projects, the pathway also represents the river systems that are integral to regenerative agriculture projects creating thriving biodiversity.

A bright teal colour was chosen for its distinctive modern and punchy to stand out in a sector that uses traditional greens and blues. The logotype set in FinalSix was chosen for its friendly and unique curves that nod to the forms of tree branches working harmoniously with the organic free flowing nature of the symbol.