1st Place Winner – Wave #14
Era Tutta Campagna
This mark was developed for Era Tutta Campagna creative agency. “Era tutta campagna” in Italian means ‘here, once, was only countryside.’ But “campagna” also means campaign/advertising. The idea behind the logo was to marry these two meanings one, with a humorous approach. Inside the figure of the rooster (king of the countryside) you can see a man with a megaphone in the negative space.