1st Place Winner – Wave #16
LEVEL is a health and well-being clinic, the client wanted something super clean and minimal. Arrows were a key element in the brand and were requested to be part of the logo design.
This highly contemporary logotype has been designed so that the L’s and V are exactly the same shapes, this creates visual balance and uniformity throughout the logo. These three shapes also double as arrows that can be used as pointing devices and graphics elsewhere in the branding. Lifting the V upwards, amplifies the overall symmetry of the design and creates that unique element nested within the logotype. The V also points to the centre of the logo itself, visually representing finding balance within yourself.