3rd Place Winner – Wave #14

DESIGNER
Matt Esckelson

AGENCY
Signet Design Co.

CLIENT
Viking Sister Photography

TAGS
LOGO, IDENTITY

Description
This mark was meant to evoke the moment in which an elusive subject (in this case, the rabbit) realizes it’s being observed; the last perfectly-still, picturesque instant before it flees for the underbrush. Rabbits also held a particular personal significance to the photographer, and are referenced in her family name. I avoided any obvious stylistic association between the logo and the “Viking” portion of the business name at the client’s request.