3rd Place Winner – Wave #14
Viking Sister Photography
This mark was meant to evoke the moment in which an elusive subject (in this case, the rabbit) realizes it’s being observed; the last perfectly-still, picturesque instant before it flees for the underbrush. Rabbits also held a particular personal significance to the photographer, and are referenced in her family name. I avoided any obvious stylistic association between the logo and the “Viking” portion of the business name at the client’s request.