3rd Place Winner – Wave #15

DESIGNER
Emanuele Abrate

AGENCY
Emanuele Abrate

CLIENT
italian radical design

TAGS
LOGO, IDENTITY

Description
Italian Radical Design was founded with the objective of preserving and enhancing Italian design brands characterized by an unconventional approach. Historical Italian design brands such as Gufram and Memphis Milano are part of the Italian Radical Design group.

The logo combines the aesthetics of the institutional monogram with basic geometric shapes that pick up on the three initials of the name (IRD). The word ‘Radical’ is emphasized by the prominent presence of the letter R and the diagonal separating the two elements.