2nd Place Winner – Wave #16

Description

Following a recently formulated strategic plan, Goshen Public Library underwent a rebrand that would better visually articulate their new mission and vision.

We set out to create a visual identity that was vibrant, and carried with it the sense of deep enrichment that comes with being fully engaged. What ultimately emerged was a stylized bilingual wordmark, appropriate for an organization that specializes in written communication. Playfully incorporated in the wordmark is a question mark, denoting the library as a place to explore curiosities, and an exclamation point, referring to the excitement of learning. The Spanish version of the logo features an interrobang. This playful yet sophisticated visual identity signals the beginning of a bright new era ahead. Case Study here.