4th Place Winner – Wave #2

DESIGNER
CHRIS GREY

AGENCY
CHRIS GREY

CLIENT
INFINITI CUSTOM JEWELLERY

TAGS
LOGO DESIGN, IDENTITY, BRANDING

Description
Wordmark designed for Infiniti Custom Jewellery, manufacturer of custom made, contemporary jewellery. The letters of the word “infiniti” are arranged in a circle that symbolizes eternity, infinity and perfection. This typographic treatment attracts the viewer’s attention and aids memorability. The contemporary, geometric sans-serif refers to the company’s products.