4th Place Winner – Wave #18

DESIGNER
James Barnard

AGENCY
Barnard Co.

CLIENT
Road Less Traveled Books

TAGS
LOGO, IDENTITY

Description
The logo for Road Less Travelled Books, a new bookstore opening in Farmington, Michigan, combines an abstract representation of a winding path within the shape of a book. The path is leading off into a sunset, which also represents someone with their nose deep in a book. The result is a stylish, versatile and modern logo mark.