2nd Place Winner – Wave #14

DESIGNER
Jon Allison

AGENCY
Backcountry Branding

CLIENT
Must Do Canada

TAGS
LOGO, IDENTITY

Description
Must Do Canada is the Canadian travel brand of two travel vloggers. They help travelers make the most of every Canadian experience. There are a LOT of maple leaf logos for Canadian brands. Redesigning their logo to be simple, memorable, but ownable proved to be a challenge. I combined a maple leaf and compass needle to simple communicate the idea of discovering (and doing) Canada. The maple leaf is easily identifiable but unique in shape with the bottom (of the lead) being completely flat.